The Coast is clear for promotional Beachwear. While, a good portion of the country is under storm warnings for snow sleet and ice, it’s the perfect time to pause and imagine your next trade show or sales meeting being held at a warmer climate resort. Which is perfect because this is exactly the time the time that beachwear styles start to appear and vacation spots begin to book up.
For corporations, the beach is one of the most popular choice for Sales Meetings and Conventions. And according to for Americans, according to statisticbrain.com the most popular choice for most Americans for vacations. Forty-five percent of those who take a summer trip choose the beach over another destination, including cities (42 percent), national parks (21 percent), lakes (17 percent) or non-beach resorts (14 percent).
Some of the newest influences of style for swimwear comes for active lifestyles, as consumers want apparel that works for the gym, to the surf and to grab a bite to eat afterward. Active wear and sun-blocking fabrics are the in hot demand.
Heather’s are huge for cover-ups and tees, which are perfect for beachwear. Also, new blends make the fabric incredibly soft, keeping beach goers comfortable and cool.”
Female empowerment is another driver of summer fashion. Pointing to the Women’s March and the #metoo movement, the latest designs for ladies reflect clean lines, strength, boldness and sophistication. Animal prints, florals and metallics will be prevalent, as will understated neutrals such as nude and pink.
The Best in Swim Towels are also having their moment in the sun as fashion statements, The utilitarian beach staple has been elevated to fashion statement status. As more and more boutique designers jump into the beach towel market, trends are shifting from basic designs to photo-realistic prints. Promotional Product customers are looking for high-end, postcard-like images of actual locations and events as brand top of mind statements. Tone on Tone is also sophisticated and Chic.