FAQs on PROMOTIONAL PRODUCTS

In the Present has gathered some Faqs on Promotional Products. We are sharing some great statistics and information to show you just how invaluable a great Promotional Products marketing program can be to help you reach your marketing ROI goals.

Promotional products, Ad Specialties or Give-a-Ways—usually imprinted with a company’s name, logo or
message—include useful or decorative articles of merchandise that are used in
marketing and communication programs. Imprinted products that are distributed
free are called promotional products. Imprinted items given as an incentive for a
specific action are known as premiums. Business gifts, awards and
commemoratives are also considered promotional products.

In the Present Promotional Products has found that the following ranks the top 10 purchasers of promotional products according
to the findings of a study by Louisiana State University and Glenrich Business
Studies. Industries were ranked by distributors according to the volume spent on
promotional products by each industry.
1. Education: Schools, Seminars
2. Financial: Banks, Savings & Loan Companies, Credit Unions, Stock Brokers
3. Health Care: Hospitals, Nursing Homes, Clinics
4. Not-for-Profit Organizations
5. Construction: Building Trades, Building Supplies
6. Government: Public Offices, Agencies, Political Candidates
7. Trade, Professional Associations and Civic Clubs
8. Real Estate: Agents, Title Companies, Appraisers
9. Automotive: Manufacturers, Dealers, Parts Suppliers
10. Professional: Doctors, Lawyers, CPAs, Architects, etc.

Since promotional products, ad specialties and give-a-ways can be used alone or integrated with other media,
there are virtually limitless ways to use them. Popular programs cited most often
by promotional consultants are business gifts, employee relations, orientation
programs, corporate communications and at tradeshows to generate booth
traffic.

They’re also effective for dealer/distribution programs such as co-op programs,
company stores, generating new customers or new accounts, nonprofit
fundraising, public awareness campaigns and for promotion of brand awareness
and brand loyalty. Other uses include employee incentive programs, new product
or service introduction and marketing research for survey and focus group
participants.

In the Present has tens of thousands of different types and styles of promotional
products. We often also custom design and produce items that aren’t
found in any catalog. Examples of common items include: apparel, pens, coffee
mugs, calculators, key chains, desk accessories and memory sticks, usbs, beach totes, grocery bag totes, billboard totes,
beach towels, golf towels, golf awards, crystal awards, acrylic awards, tumblers, mugs, iphone cleaners, gourmet gift baskets,

Of the more than $18 billion that was spent in 2011 on promotional products,
the most popular category was apparel. The top 10 categories for 2011 were:
1. Apparel: Aprons, uniforms, blazers, headwear, jackets, neckwear, footwear, etc.
2. Writing Instruments: Pens, pencils, markers, highlighters, etc.
3. Calendars: Wall and wallet calendars, desk diaries, pocket secretaries, etc.
4. Drinkware: Glass, china, ceramic, crystal, plastic and stainless steel.
5. Bags, tote bags, shopping bags, gift bags, drawstring bags, cosmetic bags, etc.
6. Desk/Office/Business Accessories: Cases, pen sets, calculators, paper products, etc.
7. Recognition Awards/Trophies/Jewelry/Clocks & Watches: Plaques, certificates, etc.
8. Other items not included elsewhere
9. Games/Toys/Playing Cards/Inflatables: Kites, balls, puzzles, stuffed animals, etc.
10. Textiles: Flags, towels, umbrellas, pennants, throws, blankets, etc.