Frequent discussions with my clients about social media spark debates about when the right time to post and what is most effective. I personally as one who deals with it daily weekly and monthly don’t think that there is any real science to it.  Some things work, some things don’t. But we just read this article that Elizabeth Arens wrote which has some specifics that seem like they are reasonable. I’m going to share with the caveat that I don’t know if any of it really matters- if you have a good product and you let people know and engage- usually you get some results. Social Media IMO is more hype than real. It’s actually about to turn into itself as people realize just how much damage and stupidity- yes, I said it is involved.  I’m not saying it’s going away, but it’s definitely teetering on insanity.  Read this article and you can come to your own conclusions.